Plan estratégico para el departamento de comercialización de la marca social: Manos Dominicanas en Santo Domingo, en el periodo 2021-2022.
Thesis
Subjects > Comunication
Europe University of Atlantic > Teaching > Final Master Projects
Ibero-american International University > Teaching > Final Master Projects
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El proyecto fue desarrollado bajo la titulación “Plan Estratégico De Comercialización Para La Marca Social Manos Dominicanas” tuvo como objetivo general: Diseñar un plan estratégico para el departamento de comercialización de la marca Manos Dominicanas en el Distrito Nacional, en el período 2021-2022. Para dar a conocer los productos de nuestros artesanos y mejorar la calidad del mismo, la cual impulsa el desarrollo humano sostenible a través de la formación y capacitación de artesanos de muy escasos recursos en toda la República Dominicana, en apoyo a su labor.Considerando las manifestaciones expuestas por (Bruni, 2019) un producto es aquello que toda empresa, sin importar su tamaño o emprendedor ofrece al mercado con la finalidad de que estos, genere utilidad o impacto social. Para lo cual es necesario entender el mismo y proporcionar estrategias de comercialización en búsqueda de obtener el objetivo deseado. Él presente estudio es de diseño no experimental, porque no existe manipulación de las variables, sino que la problemática que se estudia tiene lugar en su contexto natural. El tipo de estudio es exploratorio, a razón de que se lleva a cabo a fin de comprenderlo, en vista de que se encuentra en una fase preliminar. y descriptivo con un enfoque mixto porque utilizarán técnicas cualitativas y cuantitativas. Como parte de las conclusiones se establece que la factibilidad de la implementación del proyecto de plan estratégico, es determinar otras alternativas para la correcta comercialización de las piezas artesanales dentro del país y en el extranjero. A su vez se recomendó, implementar un programa de control para la elaboración y ejecución inmediata de las tareas de los artesanos, con el nivel de eficiencia requerido.
metadata
Arencibia Fundora, Dunia María
mail
d.arencibia@icloud.com
(2022)
Plan estratégico para el departamento de comercialización de la marca social: Manos Dominicanas en Santo Domingo, en el periodo 2021-2022.
Masters thesis, UNSPECIFIED.
Abstract
El proyecto fue desarrollado bajo la titulación “Plan Estratégico De Comercialización Para La Marca Social Manos Dominicanas” tuvo como objetivo general: Diseñar un plan estratégico para el departamento de comercialización de la marca Manos Dominicanas en el Distrito Nacional, en el período 2021-2022. Para dar a conocer los productos de nuestros artesanos y mejorar la calidad del mismo, la cual impulsa el desarrollo humano sostenible a través de la formación y capacitación de artesanos de muy escasos recursos en toda la República Dominicana, en apoyo a su labor.Considerando las manifestaciones expuestas por (Bruni, 2019) un producto es aquello que toda empresa, sin importar su tamaño o emprendedor ofrece al mercado con la finalidad de que estos, genere utilidad o impacto social. Para lo cual es necesario entender el mismo y proporcionar estrategias de comercialización en búsqueda de obtener el objetivo deseado. Él presente estudio es de diseño no experimental, porque no existe manipulación de las variables, sino que la problemática que se estudia tiene lugar en su contexto natural. El tipo de estudio es exploratorio, a razón de que se lleva a cabo a fin de comprenderlo, en vista de que se encuentra en una fase preliminar. y descriptivo con un enfoque mixto porque utilizarán técnicas cualitativas y cuantitativas. Como parte de las conclusiones se establece que la factibilidad de la implementación del proyecto de plan estratégico, es determinar otras alternativas para la correcta comercialización de las piezas artesanales dentro del país y en el extranjero. A su vez se recomendó, implementar un programa de control para la elaboración y ejecución inmediata de las tareas de los artesanos, con el nivel de eficiencia requerido.
Item Type: | Thesis (Masters) |
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Uncontrolled Keywords: | Marca social, Manos Dominicanas, comercialización, artesanía |
Subjects: | Subjects > Comunication |
Divisions: | Europe University of Atlantic > Teaching > Final Master Projects Ibero-american International University > Teaching > Final Master Projects |
Date Deposited: | 16 Nov 2023 23:30 |
Last Modified: | 16 Nov 2023 23:30 |
URI: | https://repositorio.unib.org/id/eprint/1906 |
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