Análisis y diseño de cuadro de mando integral como herramienta de control interno para la empresa CONSTRUCOR & BAI S.A. de la ciudad de Guayaquil, Ecuador
Tesis
Materias > Ingeniería
Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster
Universidad Internacional Iberoamericana Puerto Rico > Docencia > Trabajos finales de Máster
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La empresa constructora CONSTRUCOR&BAI S.A. empieza sus operaciones el 28 de julio del 2017, es una empresa cuya actividad está orientada al sector de la construcción. Al ser una pyme, está en un sector bastante competitivo y por tener pocos años de existencia en el mercado, se ha evidenciado la falta de estrategias que le permitan administrar de manera eficiente cada una de las áreas que conforman la organización. Una de las herramientas que dan orientación a las empresas para la consecución de sus objetivos en todas sus áreas, está el Cuadro de Mando Integral (CMI), el cual consiste en un conjunto de indicadores que brindan a los ejecutivos de las organizaciones una visión comprensiva del negocio. El objetivo general del presente trabajo de investigación está en desarrollar un proyecto de Cuadro de Mando Integral en la empresa CONSTRUCOR&BAI S.A., en las áreas financiera, atención a clientes, aprendizaje y procesos internos. La metodología aplicada fue de enfoque cuali-cuantitativo, aplicando como instrumento de recolección de datos la encuesta y la entrevista. En cada una de ellas, se aplicó como instrumento el cuestionario, el cual consta de 27 preguntas de tipo cerrado para empleados y 21 preguntas para clientes, referentes a aspectos fundamentales del CMI. En cuanto a la entrevista, se la aplicó para los directivos de la empresa CONSTRUCOR&BAI S.A., con un cuestionario de 10 preguntas abiertas, quienes tuvieron la oportunidad de dar su opinión referente a la temática investigativa para su respectivo análisis. La muestra seleccionada constó de 8 empleados, entre los cuales están 2 funcionarios de mandos altos y 6 empleados de mando bajo dentro de la empresa, al igual que se seleccionaron los 20 clientes que cuenta la empresa. Dentro de los resultados hallados, se evidenció el profesionalismo que existe en los empleados, lo cual implica que la empresa cuenta con un personal preparado para las funciones designadas. En lo que respecta a los puntos débiles, se evidencia la falta de un plan estratégico para administrar de forma eficiente cada uno de los planes y proyectos contratados. Otro de los aspectos a tomar en cuenta, están los equipos y maquinarias que no están modernizados para el desarrollo de las obras, y existen atrasos en los tiempos de entrega. Como parte de la propuesta, se establecieron 6 pasos fundamentales para lograr el éxito esperado. Se concluye que, con la implementación del CMI ayudará a la gerencia a la identificación de los procesos decisivos en generar valor agregado a la empresa.
metadata
Baidal Mendoza, Alexandra Jesús
mail
alexandrabaidalm@hotmail.com
(2022)
Análisis y diseño de cuadro de mando integral como herramienta de control interno para la empresa CONSTRUCOR & BAI S.A. de la ciudad de Guayaquil, Ecuador.
Masters thesis, SIN ESPECIFICAR.
Resumen
La empresa constructora CONSTRUCOR&BAI S.A. empieza sus operaciones el 28 de julio del 2017, es una empresa cuya actividad está orientada al sector de la construcción. Al ser una pyme, está en un sector bastante competitivo y por tener pocos años de existencia en el mercado, se ha evidenciado la falta de estrategias que le permitan administrar de manera eficiente cada una de las áreas que conforman la organización. Una de las herramientas que dan orientación a las empresas para la consecución de sus objetivos en todas sus áreas, está el Cuadro de Mando Integral (CMI), el cual consiste en un conjunto de indicadores que brindan a los ejecutivos de las organizaciones una visión comprensiva del negocio. El objetivo general del presente trabajo de investigación está en desarrollar un proyecto de Cuadro de Mando Integral en la empresa CONSTRUCOR&BAI S.A., en las áreas financiera, atención a clientes, aprendizaje y procesos internos. La metodología aplicada fue de enfoque cuali-cuantitativo, aplicando como instrumento de recolección de datos la encuesta y la entrevista. En cada una de ellas, se aplicó como instrumento el cuestionario, el cual consta de 27 preguntas de tipo cerrado para empleados y 21 preguntas para clientes, referentes a aspectos fundamentales del CMI. En cuanto a la entrevista, se la aplicó para los directivos de la empresa CONSTRUCOR&BAI S.A., con un cuestionario de 10 preguntas abiertas, quienes tuvieron la oportunidad de dar su opinión referente a la temática investigativa para su respectivo análisis. La muestra seleccionada constó de 8 empleados, entre los cuales están 2 funcionarios de mandos altos y 6 empleados de mando bajo dentro de la empresa, al igual que se seleccionaron los 20 clientes que cuenta la empresa. Dentro de los resultados hallados, se evidenció el profesionalismo que existe en los empleados, lo cual implica que la empresa cuenta con un personal preparado para las funciones designadas. En lo que respecta a los puntos débiles, se evidencia la falta de un plan estratégico para administrar de forma eficiente cada uno de los planes y proyectos contratados. Otro de los aspectos a tomar en cuenta, están los equipos y maquinarias que no están modernizados para el desarrollo de las obras, y existen atrasos en los tiempos de entrega. Como parte de la propuesta, se establecieron 6 pasos fundamentales para lograr el éxito esperado. Se concluye que, con la implementación del CMI ayudará a la gerencia a la identificación de los procesos decisivos en generar valor agregado a la empresa.
| Tipo de Documento: | Tesis (Masters) |
|---|---|
| Palabras Clave: | CMI, perspectiva, CONSTRUCOR&BAI, estrategia, indicador |
| Clasificación temática: | Materias > Ingeniería |
| Divisiones: | Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster Universidad Internacional Iberoamericana Puerto Rico > Docencia > Trabajos finales de Máster |
| Depositado: | 14 Mar 2024 23:30 |
| Ultima Modificación: | 14 Mar 2024 23:30 |
| URI: | https://repositorio.unib.org/id/eprint/2484 |
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