Fortalecer la demanda de co-workings en espacios alternativos mediante un plan estratégico integral en los negocios relacionados a hotelería que operan en el sector La Mariscal en Quito post COVID 19.
Thesis
Subjects > Social Sciences
Ibero-american International University > Teaching > Final Master Projects
Ibero-american International University > Teaching > Master's Final Projects
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Los espacios de trabajo compartido al igual que otras actividades comerciales se ha visto fuertemente afectadas por la pandemia causada por el covid19, entre ellos el sector hotelero del todo el mundo, pero a través de esta problemática hemos podido también identificar otras necesidades y soluciones a estas problemáticas como en el campo laboral en materia de teletrabajo y sus desafíos en una época de aislamiento y pandemia, en Ecuador existen varios espacios denominados coworking, En la ciudad de Quito se han venido desarrollando varios proyectos de este tipo enfocados a el trabajo colaborativo en espacios compartidos interactuando con otros freelances y networkers, es aquí donde analizando el impacto de la pandemia en la hotelería, los coworking y los populares sectores turísticos y comerciales de la capital, se identificó la presente problemática y se plantea el desarrollo de una estrategia integral que permita a los locales comerciales ligados al sector hotelero que están ubicados en el sector de la mariscal de la cuidad de Quito transformar espacios mediante un plan estratégico de innovación y microemprendimiento enfocado a la aplicación de las nuevas tecnologías en todos los aspectos que involucran al diario vivir de sus habitantes mediante políticas de dirección y marketing que permitan a los ciudadanos adaptar sus espacios comunes a una cultura de co-working. La utilidad reside en Implementar soluciones que puedan entender a los negocios locales como a los colaboradores y emprendedores, generando soluciones personalizadas inspiradas en cada ecosistema de trabajo ya que no todos los freelances buscan rentar un coworking. El problema practico tiene un enfoque de adaptabilidad para sobrevivir a un mundo de negocios digitalizado en el que representa repensar y rediseñar nuestros negocios a través de estratégicas integrales que permitan a la demanda actual tomar impulso ya que en este caso debido a la pandemia por el covid19 ha disminuido la afluencia de turistas, pero aumentado la afluencia de teletrabajadores, millennials trabajadores independientes y freelancers. Obligados a emprender ya que muchos perdieron sus trabajos.
metadata
Huila Cortez, Maria Paulina
mail
paulinahuilac@hotmail.com
(2022)
Fortalecer la demanda de co-workings en espacios alternativos mediante un plan estratégico integral en los negocios relacionados a hotelería que operan en el sector La Mariscal en Quito post COVID 19.
Master's thesis, UNSPECIFIED.
Abstract
Los espacios de trabajo compartido al igual que otras actividades comerciales se ha visto fuertemente afectadas por la pandemia causada por el covid19, entre ellos el sector hotelero del todo el mundo, pero a través de esta problemática hemos podido también identificar otras necesidades y soluciones a estas problemáticas como en el campo laboral en materia de teletrabajo y sus desafíos en una época de aislamiento y pandemia, en Ecuador existen varios espacios denominados coworking, En la ciudad de Quito se han venido desarrollando varios proyectos de este tipo enfocados a el trabajo colaborativo en espacios compartidos interactuando con otros freelances y networkers, es aquí donde analizando el impacto de la pandemia en la hotelería, los coworking y los populares sectores turísticos y comerciales de la capital, se identificó la presente problemática y se plantea el desarrollo de una estrategia integral que permita a los locales comerciales ligados al sector hotelero que están ubicados en el sector de la mariscal de la cuidad de Quito transformar espacios mediante un plan estratégico de innovación y microemprendimiento enfocado a la aplicación de las nuevas tecnologías en todos los aspectos que involucran al diario vivir de sus habitantes mediante políticas de dirección y marketing que permitan a los ciudadanos adaptar sus espacios comunes a una cultura de co-working. La utilidad reside en Implementar soluciones que puedan entender a los negocios locales como a los colaboradores y emprendedores, generando soluciones personalizadas inspiradas en cada ecosistema de trabajo ya que no todos los freelances buscan rentar un coworking. El problema practico tiene un enfoque de adaptabilidad para sobrevivir a un mundo de negocios digitalizado en el que representa repensar y rediseñar nuestros negocios a través de estratégicas integrales que permitan a la demanda actual tomar impulso ya que en este caso debido a la pandemia por el covid19 ha disminuido la afluencia de turistas, pero aumentado la afluencia de teletrabajadores, millennials trabajadores independientes y freelancers. Obligados a emprender ya que muchos perdieron sus trabajos.
| Document Type: | Thesis (Master's) |
|---|---|
| Keywords: | Alternative work spaces, innovacion, coworking. |
| Subject classification: | Subjects > Social Sciences |
| Divisions: | Ibero-american International University > Teaching > Final Master Projects Ibero-american International University > Teaching > Master's Final Projects |
| Deposited: | 30 Oct 2023 23:30 |
| Last Modified: | 30 Oct 2023 23:30 |
| URI: | https://repositorio.unib.org/id/eprint/1122 |
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