Una propuesta de gestión eficiente de comercialización de productos agropecuarios para mejorar el acceso de los consumidores de Bata-Guinea Ecuatorial
Tesis Materias > Ciencias Sociales Universidad Internacional Iberoamericana Puerto Rico > Investigación > Tesis Doctorales Cerrado Español Guinea Ecuatorial a pesar de tener un clima ecuatorial caracterizado por lluvias y fertilidad, ideal para el desarrollo de la agricultura, sin embargo, sus mercados están siendo abastecidos mayoritariamente por Camerún. Mientras en Bata, la segunda capital del país existe escasez de productos nacionales en los mercados, los campesinos sufren de excedentes en sus campos de producción. Éstos al optar por la venta directa se encuentran con problema de espacios físicos en los mercados y con un desorden generalizado, lo que dificulta su actividad y el acceso de los consumidores a los productos que traen. Por tanto, el objetivo de esta investigación es presentar una propuesta de gestión eficiente de comercialización de productos agropecuarios para mejorar el acceso de los consumidores de Bata. Para ello fue necesario 1) hacer una revisión bibliográfica para contextualizar la investigación; 2) Identificar las deficiencias existentes en las cadenas actuales y describir los factores que obstaculizan el fácil acceso de los consumidores mediante entrevistas a los involucrados y cuya toma de muestra se tomó por el método de muestreo no probabilístico por cuotas. Para el análisis de los datos se elaboraron indicadores estadísticos mediante Excel y Word 2010 y su validación por el coeficiente de Alfa de Cronbach. Se encontró que el campesino puede perfectamente abastecer los mercados, tiene deficiencia en la coordinación y la existencia de un vacío legal. Por tanto, la propuesta de solución es la implementación de una cadena de consumo cuyo fundamento es el grado de satisfacción del cliente y como estrategia, la concepción de una estructura que determine cada colectivo, la coordinación de su actividad, el establecimiento de una red de comunicación de espacios físicos para las ventas directas y la disposición de un instrumento legal que regule todo este proceso hasta el consumidor final metadata Bindang Mba Mikue, Consolación Natividad mail consolacion.bindang@doctorado.unib.org (2023) Una propuesta de gestión eficiente de comercialización de productos agropecuarios para mejorar el acceso de los consumidores de Bata-Guinea Ecuatorial. Doctoral thesis, Universidad Internacional Iberoamericana Puerto Rico.
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Guinea Ecuatorial a pesar de tener un clima ecuatorial caracterizado por lluvias y fertilidad, ideal para el desarrollo de la agricultura, sin embargo, sus mercados están siendo abastecidos mayoritariamente por Camerún. Mientras en Bata, la segunda capital del país existe escasez de productos nacionales en los mercados, los campesinos sufren de excedentes en sus campos de producción. Éstos al optar por la venta directa se encuentran con problema de espacios físicos en los mercados y con un desorden generalizado, lo que dificulta su actividad y el acceso de los consumidores a los productos que traen. Por tanto, el objetivo de esta investigación es presentar una propuesta de gestión eficiente de comercialización de productos agropecuarios para mejorar el acceso de los consumidores de Bata. Para ello fue necesario 1) hacer una revisión bibliográfica para contextualizar la investigación; 2) Identificar las deficiencias existentes en las cadenas actuales y describir los factores que obstaculizan el fácil acceso de los consumidores mediante entrevistas a los involucrados y cuya toma de muestra se tomó por el método de muestreo no probabilístico por cuotas. Para el análisis de los datos se elaboraron indicadores estadísticos mediante Excel y Word 2010 y su validación por el coeficiente de Alfa de Cronbach. Se encontró que el campesino puede perfectamente abastecer los mercados, tiene deficiencia en la coordinación y la existencia de un vacío legal. Por tanto, la propuesta de solución es la implementación de una cadena de consumo cuyo fundamento es el grado de satisfacción del cliente y como estrategia, la concepción de una estructura que determine cada colectivo, la coordinación de su actividad, el establecimiento de una red de comunicación de espacios físicos para las ventas directas y la disposición de un instrumento legal que regule todo este proceso hasta el consumidor final
Tipo de Documento: | Tesis (Doctoral) |
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Palabras Clave: | agroproducción, eficiencia comercial, acceso, consumidor |
Clasificación temática: | Materias > Ciencias Sociales |
Divisiones: | Universidad Internacional Iberoamericana Puerto Rico > Investigación > Tesis Doctorales |
Depositado: | 28 Sep 2023 23:30 |
Ultima Modificación: | 28 Sep 2023 23:30 |
URI: | https://repositorio.unib.org/id/eprint/6927 |
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