Diseño de una metodología basada en principios ágiles para la implementación de un nuevo CRM de clase mundial en un laboratorio farmacéutico de la República del Paraguay.

Tesis Materias > Ciencias Sociales Universidad Internacional Iberoamericana Puerto Rico > Docencia > Trabajos finales de Máster Cerrado Español A través de este trabajo de tesis se expone el diseño de una metodología basada en principios ágiles, para la implementación de un CRM (Customer Relationship Management) en un laboratorio farmacéutico de la república del Paraguay. El fin que se busca para el diseño de esta metodología basada en principios ágiles para la implementación de un CRM (Customer Relationship Management), es que las empresas que la adopten puedan transitar un proceso ágil, robusto y concreto, que les permita reducir los tiempos de implementación gracias a la eficiencia de la misma, y esto les brinde una ventaja competitiva. Esta ventaja competitiva puede darse en primer lugar, por salir al mercado con un sistema estratégico de apoyo al área comercial en un menor tiempo, y en segundo lugar, por una reducción sustancial de las horas dedicadas al proyecto, por parte de las personas involucradas a este. Para la elaboración de esta guía metodológica, se ha empleado en primer lugar y como metodología para fomentar la creatividad y la innovación, el Design Thinking, y como metodología ágil para el proceso de ejecución de la metodología en sí, se ha empleado Scrum, junto con sus roles, sus artefactos y sus ceremonias. El diseño de investigación elegido para elaborar este trabajo ha sido el Diseño de Investigación Descriptiva, debido a que se ha utilizado el instrumento del tipo encuesta para recabar información sobre del grado de conocimiento y penetración acerca de los CRM (Customer Relationship Management) y las metodologías ágiles, con foco en Scrum y en Design Thinking. Se ha tomado como población al área comercial de un laboratorio farmacéutico y la muestra fue de aproximadamente el 18% de la población. La estructura utilizada para el diseño de la metodología fue establecida en cinco fases, las cuales son: relevamiento, capacitación, segmentación, targeting e implementación. Los resultados logrados han sido satisfactorios considerando la ejecución del piloto dentro de la fase de prototipado. Técnicamente es un proyecto de diseño viable. Así mismo, los indicadores financieros dan cuenta que la metodología es financieramente viable también. Y a nivel de riesgos, los mismos han sido analizados y los tres riesgos detectados con nivel alto, han sido considerados y mitigados. metadata Sabatini Barragán, Germán Alberto mail german.sabatini@fapasapl.com.py (2022) Diseño de una metodología basada en principios ágiles para la implementación de un nuevo CRM de clase mundial en un laboratorio farmacéutico de la República del Paraguay. Masters thesis, SIN ESPECIFICAR.

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Resumen

A través de este trabajo de tesis se expone el diseño de una metodología basada en principios ágiles, para la implementación de un CRM (Customer Relationship Management) en un laboratorio farmacéutico de la república del Paraguay. El fin que se busca para el diseño de esta metodología basada en principios ágiles para la implementación de un CRM (Customer Relationship Management), es que las empresas que la adopten puedan transitar un proceso ágil, robusto y concreto, que les permita reducir los tiempos de implementación gracias a la eficiencia de la misma, y esto les brinde una ventaja competitiva. Esta ventaja competitiva puede darse en primer lugar, por salir al mercado con un sistema estratégico de apoyo al área comercial en un menor tiempo, y en segundo lugar, por una reducción sustancial de las horas dedicadas al proyecto, por parte de las personas involucradas a este. Para la elaboración de esta guía metodológica, se ha empleado en primer lugar y como metodología para fomentar la creatividad y la innovación, el Design Thinking, y como metodología ágil para el proceso de ejecución de la metodología en sí, se ha empleado Scrum, junto con sus roles, sus artefactos y sus ceremonias. El diseño de investigación elegido para elaborar este trabajo ha sido el Diseño de Investigación Descriptiva, debido a que se ha utilizado el instrumento del tipo encuesta para recabar información sobre del grado de conocimiento y penetración acerca de los CRM (Customer Relationship Management) y las metodologías ágiles, con foco en Scrum y en Design Thinking. Se ha tomado como población al área comercial de un laboratorio farmacéutico y la muestra fue de aproximadamente el 18% de la población. La estructura utilizada para el diseño de la metodología fue establecida en cinco fases, las cuales son: relevamiento, capacitación, segmentación, targeting e implementación. Los resultados logrados han sido satisfactorios considerando la ejecución del piloto dentro de la fase de prototipado. Técnicamente es un proyecto de diseño viable. Así mismo, los indicadores financieros dan cuenta que la metodología es financieramente viable también. Y a nivel de riesgos, los mismos han sido analizados y los tres riesgos detectados con nivel alto, han sido considerados y mitigados.

Tipo de Documento: Tesis (Masters)
Palabras Clave: CRM, Metodologías Ágiles, Scrum, Design Thinking.
Clasificación temática: Materias > Ciencias Sociales
Divisiones: Universidad Internacional Iberoamericana Puerto Rico > Docencia > Trabajos finales de Máster
Depositado: 03 May 2024 23:30
Ultima Modificación: 03 May 2024 23:30
URI: https://repositorio.unib.org/id/eprint/3077

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Nut Consumption Is Associated with Cognitive Status in Southern Italian Adults

Background: Nut consumption has been considered a potential protective factor against cognitive decline. The aim of this study was to test whether higher total and specific nut intake was associated with better cognitive status in a sample of older Italian adults. Methods: A cross-sectional analysis on 883 older adults (>50 y) was conducted. A 110-item food frequency questionnaire was used to collect information on the consumption of various types of nuts. The Short Portable Mental Status Questionnaire was used to assess cognitive status. Multivariate logistic regression analyses were performed to calculate odds ratios (ORs) and 95% confidence intervals (CIs) for the association between nut intake and cognitive status after adjusting for potential confounding factors. Results: The median intake of total nuts was 11.7 g/day and served as a cut-off to categorize low and high consumers (mean intake 4.3 g/day vs. 39.7 g/day, respectively). Higher total nut intake was significantly associated with a lower prevalence of impaired cognitive status among older individuals (OR = 0.35, CI 95%: 0.15, 0.84) after adjusting for potential confounding factors. Notably, this association remained significant after additional adjustment for adherence to the Mediterranean dietary pattern as an indicator of diet quality, (OR = 0.32, CI 95%: 0.13, 0.77). No significant associations were found between cognitive status and specific types of nuts. Conclusions: Habitual nut intake is associated with better cognitive status in older adults.

Producción Científica

Justyna Godos mail , Francesca Giampieri mail francesca.giampieri@uneatlantico.es, Evelyn Frias-Toral mail , Raynier Zambrano-Villacres mail , Angel Olider Rojas Vistorte mail angel.rojas@uneatlantico.es, Vanessa Yélamos Torres mail vanessa.yelamos@funiber.org, Maurizio Battino mail maurizio.battino@uneatlantico.es, Fabio Galvano mail , Sabrina Castellano mail , Giuseppe Grosso mail ,

Godos

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Novel transfer learning approach for hand drawn mathematical geometric shapes classification

Hand-drawn mathematical geometric shapes are geometric figures, such as circles, triangles, squares, and polygons, sketched manually using pen and paper or digital tools. These shapes are fundamental in mathematics education and geometric problem-solving, serving as intuitive visual aids for understanding complex concepts and theories. Recognizing hand-drawn shapes accurately enables more efficient digitization of handwritten notes, enhances educational tools, and improves user interaction with mathematical software. This research proposes an innovative machine learning algorithm for the automatic classification of mathematical geometric shapes to identify and interpret these shapes from handwritten input, facilitating seamless integration with digital systems. We utilized a benchmark dataset of mathematical shapes based on a total of 20,000 images with eight classes circle, kite, parallelogram, square, rectangle, rhombus, trapezoid, and triangle. We introduced a novel machine-learning algorithm CnN-RFc that uses convolution neural networks (CNN) for spatial feature extraction and the random forest classifier for probabilistic feature extraction from image data. Experimental results illustrate that using the CnN-RFc method, the Light Gradient Boosting Machine (LGBM) algorithm surpasses state-of-the-art approaches with high accuracy scores of 98% for hand-drawn shape classification. Applications of the proposed mathematical geometric shape classification algorithm span various domains, including education, where it enhances interactive learning platforms and provides instant feedback to students.

Producción Científica

Aneeza Alam mail , Ali Raza mail , Nisrean Thalji mail , Laith Abualigah mail , Helena Garay mail helena.garay@uneatlantico.es, Josep Alemany Iturriaga mail josep.alemany@uneatlantico.es, Imran Ashraf mail ,

Alam

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Influence of E-learning training on the acquisition of competences in basketball coaches in Cantabria

The main aim of this study was to analyse the influence of e-learning training on the acquisition of competences in basketball coaches in Cantabria. The current landscape of basketball coach training shows an increasing demand for innovative training models and emerging pedagogies, including e-learning-based methodologies. The study sample consisted of fifty students from these courses, all above 16 years of age (36 males, 14 females). Among them, 16% resided outside the autonomous community of Cantabria, 10% resided more than 50 km from the city of Santander, 36% between 10 and 50 km, 14% less than 10 km, and 24% resided within Santander city. Data were collected through a Google Forms survey distributed by the Cantabrian Basketball Federation to training course students. Participation was voluntary and anonymous. The survey, consisting of 56 questions, was validated by two sports and health doctors and two senior basketball coaches. The collected data were processed and analysed using Microsoft® Excel version 16.74, and the results were expressed in percentages. The analysis revealed that 24.60% of the students trained through the e-learning methodology considered themselves fully qualified as basketball coaches, contrasting with 10.98% of those trained via traditional face-to-face methodology. The results of the study provide insights into important characteristics that can be adjusted and improved within the investigated educational process. Moreover, the study concludes that e-learning training effectively qualifies basketball coaches in Cantabria.

Producción Científica

Josep Alemany Iturriaga mail josep.alemany@uneatlantico.es, Álvaro Velarde-Sotres mail alvaro.velarde@uneatlantico.es, Javier Jorge mail , Kamil Giglio mail ,

Alemany Iturriaga

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Smart agriculture: utilizing machine learning and deep learning for drought stress identification in crops

Plant stress reduction research has advanced significantly with the use of Artificial Intelligence (AI) techniques, such as machine learning and deep learning. This is a significant step toward sustainable agriculture. Innovative insights into the physiological responses of plants mostly crops to drought stress have been revealed through the use of complex algorithms like gradient boosting, support vector machines (SVM), recurrent neural network (RNN), and long short-term memory (LSTM), combined with a thorough examination of the TYRKC and RBR-E3 domains in stress-associated signaling proteins across a range of crop species. Modern resources were used in this study, including the UniProt protein database for crop physiochemical properties associated with specific signaling domains and the SMART database for signaling protein domains. These insights were then applied to deep learning and machine learning techniques after careful data processing. The rigorous metric evaluations and ablation analysis that typified the study’s approach highlighted the algorithms’ effectiveness and dependability in recognizing and classifying stress events. Notably, the accuracy of SVM was 82%, while gradient boosting and RNN showed 96%, and 94%, respectively and LSTM obtained an astounding 97% accuracy. The study observed these successes but also highlights the ongoing obstacles to AI adoption in agriculture, emphasizing the need for creative thinking and interdisciplinary cooperation. In addition to its scholarly value, the collected data has significant implications for improving resource efficiency, directing precision agricultural methods, and supporting global food security programs. Notably, the gradient boosting and LSTM algorithm outperformed the others with an exceptional accuracy of 96% and 97%, demonstrating their potential for accurate stress categorization. This work highlights the revolutionary potential of AI to completely disrupt the agricultural industry while simultaneously advancing our understanding of plant stress responses.

Producción Científica

Tariq Ali mail , Saif Ur Rehman mail , Shamshair Ali mail , Khalid Mahmood mail , Silvia Aparicio Obregón mail silvia.aparicio@uneatlantico.es, Rubén Calderón Iglesias mail ruben.calderon@uneatlantico.es, Tahir Khurshaid mail , Imran Ashraf mail ,

Ali

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Lifestyle Factors Associated with Children’s and Adolescents’ Adherence to the Mediterranean Diet Living in Mediterranean Countries: The DELICIOUS Project

Background/Objectives. Traditional dietary patterns are being abandoned in Mediterranean countries, especially among younger generations. This study aimed to investigate the potential lifestyle determinants that can increase adherence to the Mediterranean diet in children and adolescents. Methods. This study is a cross-sectional analysis of data from five Mediterranean countries (Italy, Spain, Portugal, Egypt, and Lebanon) within the context of the EU-funded project DELICIOUS (UnDErstanding consumer food choices & promotion of healthy and sustainable Mediterranean Diet and LIfestyle in Children and adolescents through behavIOUral change actionS). This study comprised information on 2011 children and adolescents aged 6–17 years old collected during 2023. The main background characteristics of both children and parents, including age, sex, education, and family situation, were collected. Children’s eating (i.e., breakfast, place of eating, etc.) and lifestyle habits (i.e., physical activity level, sleep, and screen time) were also investigated. The level of adherence to the Mediterranean diet was assessed using the KIDMED index. Logistic regression analyses were performed to test for likelihood of higher adherence to the Mediterranean diet. Results. Major determinants of higher adherence to the Mediterranean diet were younger age, higher physical activity level, adequate sleep duration, and, among dietary habits, having breakfast and eating with family members and at school. Parents’ younger age and higher education were also determinants of higher adherence. Multivariate adjusted analyses showed that an overall healthier lifestyle and parents’ education were the factors independently associated with higher adherence to the Mediterranean diet. Conclusions. Higher adherence to the Mediterranean diet in children and adolescents living in the Mediterranean area is part of an overall healthy lifestyle possibly depending on parents’ cultural background.

Producción Científica

Alice Rosi mail , Francesca Scazzina mail , Francesca Giampieri mail francesca.giampieri@uneatlantico.es, Ludwig Álvarez-Córdova mail , Osama Abdelkarim mail , Achraf Ammar mail , Mohamed Aly mail , Evelyn Frias-Toral mail , Juancho Pons mail , Laura Vázquez-Araújo mail , Carmen Lilí Rodríguez Velasco mail carmen.rodriguez@uneatlantico.es, Julién Brito Ballester mail julien.brito@uneatlantico.es, Lorenzo Monasta mail , Ana Mata mail , Adrián Chacón mail , Pablo Busó mail , Giuseppe Grosso mail ,

Rosi