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primary topic: On the correlation between Google Play Store application icons and downloads

On the correlation between Google Play Store application icons and downloads
type: AcademicArticle
type: Article
abstract: Icons are the first visual element users encounter when searching for applications in online store. Icons with eye-catching features can make an app stand out in user searches, playing a crucial role in attracting user attention and influencing selection. This increases the likelihood of downloads, which can expand the user base, improve revenue, and enhance engagement, contributing to the application’s overall success. However, the majority of research focused on evaluating appeal of apps through application icons is empirical in nature and may lack comprehensive data analytical approaches. While empirical research holds its significance, it may still be limited by the size of the dataset analyzed and could also be subjective. This proposed research presents a novel data-analytical methodology to analyze a large dataset of application icons from Google Play to determine their influence on downloads. It clusters the icons using three different techniques: -means clustering with two distinct feature vectors and agglomerative clustering, extracting various visual features from the clusters that are strongly correlated with application installs. Subsequently, validation of results has revealed that factors of varied colors, the dominance of white or black colors, text, and exposure in the icons can be linked to downloads.
date: 2025-06
volume: 68
issue: 10
is part of: The Computer Journal
status: peerReviewed
status: published
author list: authors
type: EPrint
type: ArticleEPrint
is part of: repository
subject: Engineering

The Computer Journal
type: Collection
issn: 00104620

Josep Alemany Iturriaga
type: Person
given name: Josep
family name: Alemany Iturriaga

Ali Raza
type: Person
given name: Ali
family name: Raza

Ahmad Bilal
type: Person
given name: Ahmad
family name: Bilal

Helena Garay
type: Person
given name: Helena
family name: Garay

Ibrar Hussain
type: Person
given name: Ibrar
family name: Hussain

Hamid Turab Mirza
type: Person
given name: Hamid
family name: Turab Mirza

Imran Ashraf
type: Person
given name: Imran
family name: Ashraf

Adnan Ahmad
type: Person
given name: Adnan
family name: Ahmad

HTML Summary of #26823 On the correlation between Google Play Store application icons and downloads
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primary topic: On the correlation between Google Play Store application icons and downloads

Engineering
type: Concept
preferred label: Ingeniería @es